Accordingly to RBV, the strategic role of IS refers to the way in which they can contribute to the creation, the appropriation and sustainability of competitive advantage. Our work is focused on Web Reputation Management Systems intended as strategic tools related to one of the most important resource, that is corporate reputation. In a context where emerging “Web 2.0” technologies are catalyzing an increasing interest within the academic community, both in terms of managerial practices and implications on “web corporate reputation”, we aim at highlighting some related issues and at providing some suggestions for future researches through an explorative case study.
WEB REPUTATION MANAGEMENT SYSTEMS AS STRATEGIC TOOLS
FRANCESCONI, ALBERTO;DOSSENA, CLAUDIA
2009-01-01
Abstract
Accordingly to RBV, the strategic role of IS refers to the way in which they can contribute to the creation, the appropriation and sustainability of competitive advantage. Our work is focused on Web Reputation Management Systems intended as strategic tools related to one of the most important resource, that is corporate reputation. In a context where emerging “Web 2.0” technologies are catalyzing an increasing interest within the academic community, both in terms of managerial practices and implications on “web corporate reputation”, we aim at highlighting some related issues and at providing some suggestions for future researches through an explorative case study.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
