The paper discusses the implementation of university reform policies in three main areas: 1. Competition for students’ attraction and the conditions for their mobility; 2. The academic labour market in terms of scholars’ recruitment, mobility and career; 3.The evaluation-based competition in research and in research financing. The paper aims at demonstrating: i) that marketization of higher education is far from being a linear and mechanic process affecting positively or negatively the sector, ii) how market-oriented policies are objects of negotiation, manipulation, adaptation, “domestication”, and iii) how under certain circumstances, they are weakened by structural conditions to the point that they are just formalistic arrangements deprived of actual effects on the sector.
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