Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for scholar of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.
International Entrepreneurship
Antonella Zucchella;Birgit Hagen
;
2018-01-01
Abstract
Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for scholar of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.File in questo prodotto:
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9_IE_elgar book_zucchella_hagen_serapio_2018.pdf
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