Opinion influence and evolution in social networks: A Markovian agents model

In this paper, the effect on collective opinions of filtering algorithms managed by social network platforms is modeled and investigated. A stochastic multi-agent model for opinion dynamics is proposed, that accounts for a centralized tuning of the strength of interaction between individuals. The evolution of each individual opinion is described by a Markov chain, whose transition rates are affected by the opinions of the neighbors through influence parameters. The properties of this model are studied in a general setting as well as in interesting special cases. A general result is that the overall model of the social network behaves like a high-dimensional Markov chain, which is viable to Monte Carlo simulation. Under the assumption of identical agents and unbiased influence, it is shown that the influence intensity affects the variance, but not the expectation, of the number of individuals sharing a certain opinion. Moreover, a detailed analysis is carried out for the so-called Peer Assembly, which describes the evolution of binary opinions in a completely connected graph of identical agents. It is shown that the Peer Assembly can be lumped into a birth–death chain that can be given a complete analytical characterization. Both analytical results and simulation experiments are used to highlight the emergence of particular collective behaviors, e.g. consensus and herding, depending on the centralized tuning of the influence parameters. © 2018 Elsevier Ltd