Autumn 1963-Winter 1964: a reflection on the genesis of a renewed historiography of design should begin by analyzing this period of time. During the preparation of the XIII Triennale di Milano, dedicated to the topic of Leisure time, the need arose to systematically deal with the study of Design, identifying it – as Vittorio Gregotti wrote – in a unitary project method, not only in the exclusive field of the decorative and industrial arts. But above all, the need was felt to “attack the problems” of the young discipline of Design, far from a “definitive settlement” as stated by Gregotti, who was among the protagonists, with Umberto Eco, of the spectacular Milan event of the summer 1964. So, in this period the idea of a monographic issue of the magazine “Edilizia Moderna”, exclusively dedicated to Design issues, was developed. During this period an attempt was made to build an “alternative” to the historical narrative of the industrial product. This article explores the influence of the “experimentalism” of the Gruppo 63 in the historiographical construction of Design.
Milano 1964. Vittorio Gregotti, Umberto Eco e la storiografica del design come “opera aperta”
Savorra M
2019-01-01
Abstract
Autumn 1963-Winter 1964: a reflection on the genesis of a renewed historiography of design should begin by analyzing this period of time. During the preparation of the XIII Triennale di Milano, dedicated to the topic of Leisure time, the need arose to systematically deal with the study of Design, identifying it – as Vittorio Gregotti wrote – in a unitary project method, not only in the exclusive field of the decorative and industrial arts. But above all, the need was felt to “attack the problems” of the young discipline of Design, far from a “definitive settlement” as stated by Gregotti, who was among the protagonists, with Umberto Eco, of the spectacular Milan event of the summer 1964. So, in this period the idea of a monographic issue of the magazine “Edilizia Moderna”, exclusively dedicated to Design issues, was developed. During this period an attempt was made to build an “alternative” to the historical narrative of the industrial product. This article explores the influence of the “experimentalism” of the Gruppo 63 in the historiographical construction of Design.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
