After the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. The authors first present the preparation of the instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes have shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.
Verbal and pictorial representations of beverage consumption patterns
Zucchella A.;Cerchiello P.;Hagen B.;
2015-01-01
Abstract
After the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. The authors first present the preparation of the instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes have shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
