This study attempts to enlarge knowledge on public value co-creation within a complex environment such as artification. The transfiguration of object that is not regarded as art in the traditional sense into something art-like underpins the development of processes suitable for analyses within the co-creation framework. The case of “EXIT”, the photographic exhibition on Ghost hotel in the province of Pavia (Lombardy, Northern Italy) has been carried out in order to achieve the research aim. The results, came out from the content analysis, demonstrated how artification triggers public value co-creation under specific conditions like the implementation of managerial logics, tools, and model. The conceptual model of artification co-creation attempts to fulfil the literature gaps which call for more investigations on the degree of citizen engagement in relation to the outcome of value creation within the democratic sphere.
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