A Boltzmann-like equation for choice formation

We describe here a possible approach to the formation of choice in a society by methods borrowed from the kinetic theory of rarefied gases. It is shown that the evolution of the continuous density of opinions obeys a linear Boltzmann equation where the background density represents the fixed distribution of possible choices. The binary interactions between individuals are in general non-local, and take into account both the compromise propensity and the self-thinking. In particular regimes, the linear Boltzmann equation is well described by a Fokker-Planck type equation, for which in some cases the steady states (distribution of choices) can be obtained in analytical form. This Fokker-Planck type equation generalizes analogous one obtained by mean field approximation of the voter model.