During and immediately after the First World War, the cities and the landscape where the battles took place were subjected to an intervention in three phases: the first concerned the ways in which an ‘Italian’ territory became known; the second concerned the sacral sense and the cult of the memory of the fallen in battle; the third involved villages, houses, paths, with a symbolic value, which were materially rebuilt with a renewed nationalistic spirit. The Italian Touring Club played a significant role in all three phases, on the basis of the belief that tourism was a decisive factor for the economic development of Italy and of the lands finally reunited with the Motherland. The competition financed by Ercole Marelli gave a significant impetus to the program of reconstruction not only of the rural houses but also of the destroyed cities and villages in the areas of the front, devastated by years of battles. The contribution focuses in particular on the value of knowledge of the landscape conveyed by the Touring immediately after the years of the war, analyzing the Marelli competition, its meaning, and the concept of ‘italianità’ of the ‘architettura minore’ promoted by the TCI.
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