Cross-Cultural Communication in Business – The Impact of Cross-Cultural Communication from a Marketing and Advertising Perspective

This study examines some key factors of cross-cultural issues in marketing communication. In today’s global world, companies hire employees who are in different countries. Therefore, culture has a huge impact on marketing; in fact, all managers need cross-cultural skills to avoid and overcome problems that may arise from different countries. Managers also need to be able to adapt certain business systems, such as the way information is communicated, to improve the strength of the employees. Consequently, culture has a big impact on our lives: just by travelling abroad or spending time with people from different backgrounds, we can see the impact that culture has on us. The way a person acts to different situations will be influenced by their own cultural context. In conclusion, this study shows how companies relate to marketing and advertising while working with different cultures.