The process of valorization in the platform capitalism,

After the global financial crisis of 2007-08, the process of capitalist accumulation underwent a twist. The cognitive valorisation driven by financial markets, through the exploitation of dynamic learning and network economies, encountered its first limits, mainly due to increasing financial instability. The crisis of the net economy at the beginning of the second millennium had already been a warning in this respect. The processes of extraction (as a result of the enlargement of the accumulation base) and of direct exploitation of human labour (as a result of the standardisation of computer linguistic procedures) begin to operate in an increasingly joint and synergic manner. Formal subsumption and real subsumption overlap and intermingle, giving rise to the processes of vital subsumption, whereby the lives of individuals are increasingly put directly to value even without the intermediary of labour. The success of today's platform capitalism (or bio-cognitive capitalism) lies precisely in the fact that it is the platforms themselves, as a technological infrastructure, that determine how life is put to value, on the one hand, and to work, on the other. There are two consequences that we would like to explore: the redefinition of the relationship between consumption and production (the theme of network-value and the figure of the 'prosumer') and the hybridisation of the machinic and human element, which could lead to a redefinition of the capital-labour relationship.