After a first section dedicated to the discussion of methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. We first present the preparation of the instrument, the validity check and the textual data coding process. A large number of descriptive, bivariate and multivariate analyses is discussed. Results emphasize the promising perspective of the wall of pictures and promote triangulation oppurtunities by combining quantitative measurements with textual and/or pictorial variables.
Verbal and pictorial representations of beverage consumption patterns: the wall of pictures protocol
ZUCCHELLA, ANTONELLA;CERCHIELLO, PAOLA;HAGEN, BIRGIT;
2013-01-01
Abstract
After a first section dedicated to the discussion of methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. We first present the preparation of the instrument, the validity check and the textual data coding process. A large number of descriptive, bivariate and multivariate analyses is discussed. Results emphasize the promising perspective of the wall of pictures and promote triangulation oppurtunities by combining quantitative measurements with textual and/or pictorial variables.File in questo prodotto:
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