The diffusion of Web Communities significantly increases opportunities for communications and social relations, thus affecting firm’s creativity potential. We aim at finding out how WCs, as collaborative systems, can support the firm’s creative processes. Our findings, based on an explorative case-study, emphasize the role of a wide and cohesive WC that has both peculiarities of networks for knowledge exploitation and exploration. Reflections on main assets and capabilities involved to manage the WC as well as suggestions for future research are presented.
Interaction and collaboration within Web Communities
FRANCESCONI, ALBERTO;
2010-01-01
Abstract
The diffusion of Web Communities significantly increases opportunities for communications and social relations, thus affecting firm’s creativity potential. We aim at finding out how WCs, as collaborative systems, can support the firm’s creative processes. Our findings, based on an explorative case-study, emphasize the role of a wide and cohesive WC that has both peculiarities of networks for knowledge exploitation and exploration. Reflections on main assets and capabilities involved to manage the WC as well as suggestions for future research are presented.File in questo prodotto:
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