Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detention of possible threats as well as proactive interventions. Through a longitudinal casestudy, our aim is to depict the evolution of Online Reputation Management Systems as an interplay among development of technology, organizational needs and strategic postures. Some research propositions for future works are proposed.
The evolution of Online Reputation Management Systems: knowing better for (re)acting faster
FRANCESCONI, ALBERTO;
2013-01-01
Abstract
Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detention of possible threats as well as proactive interventions. Through a longitudinal casestudy, our aim is to depict the evolution of Online Reputation Management Systems as an interplay among development of technology, organizational needs and strategic postures. Some research propositions for future works are proposed.File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
